House Call Home Service Marketing - Grow Your Home Service Company

Data Driven Home Services Marketing & Web Design

We do what works and skip the rest. Why pay for what you really don't need? We get you more leads, with transparent results that you control. We work exclusively with home-service industry contractors.

Why Choose HouseCall?

HOW HOUSE CALL MARKETING WILL GROW YOUR BUSINESS

Most big marketing companies charge you too much, it’s that simple. Even if you are getting leads, you are probably paying too much for them. It’s typical for home service providers to spend $5-10k or more per month with their marketing company, but most agencies will only spend half of that budget on your ads!

Our approach is focused on transparent, data-driven results. We work as a team with your business to generate leads from sources that actually work and skip the rest. We know exactly what works for home service providers, and what’s a complete waste of money. We are so confident in our approach that we don’t require long-term contracts for any of our services.

SCROLL DOWN A BIT TO LEARN HOW WE DO IT

Easy to Read & Understand Reporting

OUR PROCESS ISN’T A SECRET. HERE’S WHAT WE DO:

TRACK EVERYTHING (SO YOU KNOW WHERE TO SPEND)

We start by setting up tracking systems that you control and fully understand. Most agencies will send you a monthly report that they create, with marketing terms throughout and data that doesn’t mean much. We create a Google Data Studio dashboard that is fully customized for you. You’ll see your total spent on Google Ads, Facebook or any other places you spend advertising money. Then, you’ll see how many leads you got from each place, and exactly what each lead cost. In most cases, we can even tie in with your CRM to track how many of those actual leads turned into customers.

TAILORED WEBSITE DESIGN (OR OPTIMIZATION)

If you have a bad website, why waste advertising efforts and money sending people to it. Many home service companies fall victim to larger agency-created websites that start with a crappy template that everyone else in your industry has. (Hibu™ is a great example!) We create fully-customized websites that are built for your success. We focus on ease of use, readily-available information, and easy ways for customers to contact you. Most importantly, our websites work great on mobile phones. Already have a website? No problem, we can check it out and make adjustments to fix anything that needs fixing.

PAY-PER-CLICK (ACTUALLY WORKS, WE PROMISE)

If you cringe at the thought of pay-per-click (PCC), we understand. If done incorrectly, or by a large agency that doesn’t specialize in it, it can be a colossal waste of money. For better or worse, Google is pushing everyone towards PPC – traditional “SEO” methods that worked a few years ago don’t anymore. That said, we think PPC is fantastic. Think about it, someone is searching for exactly what they need at that moment (I need my furnace repaired!), and then they see your ad. Compare that to a billboard, where you are spending money for everyone to see it (if they notice it) regardless of if they need your service or not. In the home service business industry, this couldn’t be any more true. We are PPC pros and keep up with the latest best practices. Our goal is to get you the most out of your marketing budget, and we work with you as a team to make sure that happens.

IN BOUND LEADS (THE “FREE” LEADS!)

While having a good presence in Google Ads results (first thing you see on a Google search) and in the map/local listings (second thing you see) – showing up in the organic results is equally important. More so, you want to show somewhere on the first page – who goes to the second page of a Google search? We develop landing pages specific to cities in your service area, covering specific services you offer. For example, we would create a page dedicated to “Roofing Company in Chicago, IL.” Having a dedicated page with your service keywords, in addition to the city, really helps get you great placement in Google results. And once you are there, it’s usually not hard to stay there. Even better, a good number of your competitors don’t use this technique (or it’s done hastily or incorrectly).

ANSWER QUESTIONS (YOUR CUSTOMERS WANT TO KNOW)

The hard work is done, and your advertising budget has paid off – a customer landed on your website. Then what? It’s true that most people will just skim through and call you if they think you provide what they were looking for. But, there are many people that want to know about your services. They want to know about you. This is typically in the form of a blog, or “FAQ” section of a website. We proudly utilize techniques mastered and taught by Marcus Sheridan (an expert in web marketing, named “Web Marketing Guru” by the New York Times). Specifically, the concept of “They Ask, You Answer” (learn about it here: marcussheridan.com/they-ask-you-answer). Even if you don’t hire us, we encourage you to read or listen to “They Ask, You Answer” – we guarantee it will help your home service business tremendously.

Data Driven Home Services Marketing & Web Design

WE REALLY ARE DIFFERENT – AND WOULD LOVE TO PROVE IT

HOW HOUSE CALL MARKETING WILL GROW YOUR BUSINESS

Easy to Read & Understand Reporting

Ready for a Quick Call?

HOW WE DO IT – A BIT WORDY, BUT WORTH IT

OUR PROCESS ISN’T A SECRET. HERE’S WHAT WE DO:

TRACK EVERYTHING (SO YOU KNOW WHERE TO SPEND)

TAILORED WEBSITE DESIGN (OR OPTIMIZATION)

PAY-PER-CLICK (ACTUALLY WORKS, WE PROMISE)

IN BOUND LEADS (THE “FREE” LEADS!)

ANSWER QUESTIONS (YOUR CUSTOMERS WANT TO KNOW)

SCHEDULE A CONSULTATION CALL

No-cost, no pressure. We guarantee to provide value in our call, even if that’s where it ends.